Supply Chain of Fake Medicines
How to protect our consumers from buying duplicate products?
we can protect our consumers from buying fake and duplicate products by getting a little cautious while selling an Item.
Bigger brands suffer huge losses due to their duplicate products in the market. These brands spend a huge amount of budget for establishing their brand identity, while local duplicate product manufacturers get the benefit. The customers purchase these duplicate products with an assumption of spending on branded products. As duplicate products are inferior in quality, it spoils the brand’s image and affects brand loyalty among the customers.
The Major Markets of Duplicate Products
Afghanistan Rural Markets
Afghanistan’s rural markets are flooded with duplicate products. Lack of awareness, low purchasing cost, and easy availability of duplicate products further boost sales of duplicate products in Afghanistan’s rural markets. The main issue about Afghanistan’s rural market is the people purchasing duplicate products even after knowing that the product is duplicate.
For that, Afghan Health Ltd supplies all medicines and medical equipment to our distributors our self. We supply it directly from our warehouse on quality packing methods send it to all distributors provinces those we had distributions in a short time. To reach the right products to our distributions and customers.